Copywriting Assignment "The Connection Between Pond's Flawless White: Love Conquers All Ad and Love"

Jumat, 31 Oktober 2014

Hi guys, last week i've got assignment from my lecture. We have to analyze an Ad "Pond's Flawless White: Love Conquers all", and it connection with love.

There's 4 episodes on this Ad


The story is about the couple. They’re Rose and Tom who became separate away because of Tom’s mother. Tom's mother's hate Rose cause she's from poor family, and Tom is from rich family. six years laters Rose asa teacher in her village meet again with Tom. Tom's mom want to eviction Rose's village, and it counts till 7 days, because Tom and his mother have a plan to build Paradise Grand View.and then Rose watch the Pond's flawless white Ad that pond's flawless white can remove dark spot, and makes face brighter just with a period of seven days. Rose tried to made them cancel their plan. One day, Tom’s mother ordered the workers to tear down one of the trees. Rose ran towards the tree tried to block the machine. Tom who saw the incident, immediately ran to save Rose. The incident made his mother realized. Love conquers all. And, finally they canceled plans to make Paradise Grand View.

Episode 1

Episode 2

Episode 3

Episode 4

conclusion:
pond's want to show the audience that white is beautiful, white is perfect, and you can conquer a man (makes man love you) with this product as a "beauty standard"

0 komentar:

Posting Komentar