The Silence of Love is an ad from Thailand insurance
This ad used association technique, that this technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things; the association is implied. Association can be a very powerful technique. A good ad can create a strong emotional response and then associate that feeling with a brand.
The story's about a deaf-mute father and his daughter, his daughter always get bully by her classmate, she want a normal father, then she get mad with her father. She's try to kill her self, then her father bring her to the hospital.
Like this scene, maybe if this man used Thai insurance he doesn't need to please that he has money, house, to help her daughter.
And this ad made the last message "remember to care for those who care for you", I think it means care by used Thai insurance product.
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