Komunikasi Bisnis Tugas 2

Selasa, 11 April 2017

·      Delaying decision

Delay is a tactic of slowing down a decision-making process in order to maintain the status quo. It is employed mainly by parties involved in difficult public policy disputes (though it can be used in other contexts) who do not want changes made. If a group is part of the decision-making process but does not want change, the slower the process, the better. If they do not have a say in the design of the process, then they can deliberately delay it by stalling on their involvement.[1]
Strategic delays are often used by disputants who do not have the power to win directly in court or through legislative action.[2] Rather than waste their resources on a fight they cannot win, some use delaying tactics to frustrate their opponent. For example, a city government was considering the approval of a new industrial plant. Residents of the neighborhood near the proposed site were opposed to the idea, but they didn't have the political clout to stop it. So they decided to delay the decision-making process, by asking for a variety of site assessments, insisting on a long string of public meetings, and bringing a lawsuit which they knew they couldn't win, but it delayed the process even further. Their goal was to delay the decision long enough that the company would get frustrated and give up. At the same time, they also hoped to gain enough community support that local decision makers would decide to refuse the necessary permits for political reasons if the company pursued its quest.



·      How to Ending a Meeting

1. Don't let it drag on

Productivity cannot begin and goals cannot be met sitting in a meeting! Set your timer for a few minutes (10 is good) prior to the meeting's scheduled end. Once that timer goes off, summarize the outcome of the meeting with the time remaining. Are there still people anxious to share their views? Encourage those individuals to send you an email with their ideas so you can place them on the agenda for the next meeting or get back to them in person. Most important, end the meeting on time--don't let it go on longer than necessary.

2. Keep it positive

At the end of each meeting, highlight the positive contributions your team has made. This is your "make everyone feel good" moment--make sure everyone leaves feeling good about something he or she accomplished or contributed to the meeting or the company as a whole. Let everyone know how incredibly successful you felt the meeting was even if it means highlighting the one good thing that came out of it.

3. Be nice--like you mean it!

We know most meetings end with head nods, handshakes, and other bland niceties. Why not end the meeting with a sincere "thank you for coming," a sincere handshake with eye contact, or lighthearted conversation about anything but work or the company's future?

4. Neutralize a touchy meeting

Is your meeting going to end with hurt feelings? Sometimes, for change to occur, things have to be said in meetings that may rub some the wrong way. Or conversations get heated when the blame game begins. If you have a meeting that goes south and feelings get hurt, end the meeting by acknowledging what is and isn't working and, most important, acknowledge the hurt feelings of members of your team before going on to next steps.

5. Redirect a pointless meeting

We have all been in that meeting where, halfway through, you're finding it extremely hard to find any semblance of the original intent. There is a lot of pointless conversation, daydreaming, and fidgeting going on. Because you don't want this gathering of your team to be a total waste of time, end the current conversation as quickly (but sensitively) as possible, and then ask your team members to take a couple of minutes to think about those pressing things they would like to discuss further. Jot down their ideas for the next meeting's agenda, or make plans to meet with them one-on-one after the meeting, and then move on.

6. Open up the meeting

So often meetings are dominated by a few. Save 5 to 10 minutes at the end of each meeting to give all team members an opportunity to add a comment and have their say without interruptions--this is their time to speak. This will make them feel heard and could possibly open some eyes, and the door, to new possibilities as the meeting comes to an end.

7. End it with action!

Toward the end of your meeting, briefly list the action steps that need to take place to move the company or your team forward. Remind everyone where the company is headed--the big picture. End it with a genuine smile and enthusiasm for the future.



·      How to Attract Client

1. Identify Your Ideal Client

It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.

“Have a crystal clear picture in your head of exactly who you're targeting,” says OPEN Forum community member Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.”

Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.

2. Discover Where Your Customer Lives

With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group.

Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.

3. Know Your Business Inside and Out

Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.

4. Position Yourself as the Answer

Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers, suggests Jason Reis owner and lead programmer for Flehx Corp.

“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve,” he says. “This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.”

5. Try Direct Response Marketing

Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action, such as opt into your email list or request more information.

Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”

6. Build Partnerships

Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy, which can be very effective in building a business. For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.

When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, Beckett suggests. “Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they'll be to come back.”

7. Follow Up

After your efforts to bring in business, always remember to close the loop, suggests Josh Sprague, CEO of Orange Mud. “Remember to set follow up tasks (follow up to sample sent, etc.), and execute your plan. So many leads and great conversations are wasted because you forget to follow up.” Doing this simple step is sure to get your client base to grow.